DESIGN INFRINGEMENT

Design infringement, also known as design piracy or industrial design infringement, occurs when someone makes, sells, imports, or uses a product that incorporates a design that is the same as or substantially similar to a protected industrial design, without the permission of the design right holder.

Industrial Design Protection

design

Industrial Designs vs Patents

Industrial Designs

Protect the ornamental or aesthetic aspects of a useful article. This includes features like shape, configuration, surface pattern, line, color, or a combination of these.

Focus: How something looks

Patents

Protect the functional or technical aspects of an invention. This includes how something operates, its method of construction, or the process it uses.

Focus: How something works

Types of Design Infringement

Design infringement can manifest in various forms. Here are the main types recognized by legal systems:

Literal Copying

Producing a product with a design virtually identical to the protected design

Exact replication
Identical visual features
Same overall impression

Substantial Similarity

Design that's similar enough that an ordinary observer would believe one was copied from the other

Similar visual impression
Ordinary observer test

Colorable Imitation

Obvious or fraudulent imitation intended to deceive or pass off as genuine

Fraudulent copying
Intent to deceive

Secondary Infringement

Activities that facilitate or enable primary infringement

Importing infringing products
Selling with knowledge

If you believe your registered design has been infringed, or if you are concerned about potentially infringing someone else's design, it is crucial to seek legal advice from an intellectual property attorney who specializes in design law.

They can assess the specific situation, analyze the designs, and advise on the appropriate course of action in your jurisdiction.

Protected Design Elements

Product Shape

Basic form & structure
Configuration
Silhouette

Surface Patterns

Decorative elements
Textures
Surface ornamentation

Visual Aesthetics

Lines & contours
Color combinations
Visual appeal

Product Design

Industrial design
Ornamental features
Appearance

Key Considerations in Design Protection

Understanding the scope and limitations of design protection

Scope of Protection
Defined by filed representations
Protection scope defined by drawings or photographs filed with design office
Prior Art
Novelty assessment
Novelty evaluated against existing designs and functional requirements
Jurisdictional Differences
Varying interpretations
Design laws and infringement interpretation vary between countries

Legal Framework & Protection Strategies

Ordinary Observer Test

Courts apply this test to determine if designs would appear similar to a typical consumer in the relevant market

Design Registration

Formal registration provides stronger protection and easier enforcement against infringers

Enforcement Remedies

Injunctions, damages, and product seizure are primary remedies for design infringement

Protect Your Design Innovation

Stop design theft before it impacts your market position.Secure your aesthetic innovations with expert design protection and enforcement strategies.